I developed Styles Sparkling Water, a hypothetical start-up company inspired by the vibrant personality of Harry Styles. The project involved creating a unique product identity, including the development of the brand's name, flavors—Grape, Kiwi Strawberry, Watermelon, and Cherry—and the slogan, "Drink with Style." I designed a cohesive brand experience that reflects the energetic and stylish essence of the product, applying it across various applications to demonstrate how it engages with consumers and resonates in real-world scenarios. From packaging to marketing, Styles Sparkling Water embodies a playful yet sophisticated approach to refreshment.